PROBLEM STATEMENT
Our goal is to create a vibrant and engaging mobile landing page for the Kolkata Food Carnival that effectively communicates the excitement of the event, highlights special offers, and promotes participating brands. We need to make local food festivals more accessible and attractive to users, enhancing their engagement through interactive elements and culturally relevant content.RESEARCH
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Market Research
Kolkata’s Food Culture: Kolkata is known for its diverse and rich culinary traditions. Key dishes include Puchka (puffed, tangy snack), Kathi Rolls (stuffed parathas), and Mishti (sweets). The food culture is vibrant, and local festivals are a major attraction.
Competitor Analysis: Similar food festivals often use a mix of vibrant colors, high-quality food imagery, and interactive elements to engage users. Mobile apps like Zomato and Swiggy use festive themes to promote special events.
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User Research
Target Audience: Food enthusiasts in Kolkata and nearby regions who enjoy exploring local festivals and trying new food items.
User Preferences: Users prefer visually engaging content, easy navigation, and interactive elements. They also appreciate culturally relevant details and special offers that enhance their festival experience.
USER PERSONAS
USER JOURNEY
PAIN POINTS
- Information Overload:Users may feel overwhelmed by too much information if not presented clearly.
- Navigation Challenges:Difficulty in finding specific offers or details quickly.
- Engagement Issues:Games and interactive elements need to be engaging and clear.
- Redemption Issues:Offers and rewards should be easy to claim and understand.
WIREFRAMES
UI DESIGN
